What do we do with temporary emails when we validate email lists?

Temporary emails are seen by us as bad. Risky. Uncertain. A glitch in an email list that could lead to undeliverable emails and bounces. It’s like a scene from the X Files. We know they’re out there. That doesn’t mean we have to like them.

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When we are sent email lists to validate we categorise them into three camps. We sort them as OK, Bad or Unverifiable. Temporary emails are put firmly in the Bad camp. This may seem harsh, some of your best friends might use temporary email addresses; that’s nice for them but it’s not our job to be warm and fuzzy.

We have validated over a thousand million email addresses and as we go along we keep records of temporary email addresses. Each time we get a new list to check we compare it to our list of temporary addresses. When we find new temporary email addresses we add them to our list and so the beat goes on. It’s a circle of security.

We’re here to prevent undeliverable emails being on mailing lists. In our experience temporary email addresses are more likely than others to be undeliverable. Even worse than undeliverable, (“what could be worse?” we hear you cry) FRAUDULENT. That’s right, we’ve got the big guns out in capitals to show you how strongly we feel about these little temporary email addresses that flit around the internet causing bounces and leaving a trail of dubious transaction histories.

Are temporary email addresses fraudulent?

More often than ordinary email addresses. Often enough for us to have detected a pattern. We’re exceptionally well placed to use our experience to see the correlation between temporary email addresses and fraudulent activity.

How do we know an email address is temporary?

We know an email address is temporary because of the name and the character pattern. If you don’t believe us, check here - go and get yourself a temporary email address and type it into our checker.

Why do we flag temporary email addresses as BAD

It’s hard to imagine all the email addresses we check. Millions come through our system every day and each one is given the once over. Over the years we’ve been able to establish patterns and we know temporary email addresses are more likely to be undeliverable than other “ordinary” email addresses. Validating emails is what we do to help make sure companies stay in touch with real people, as well as helping prevent bad reputations online and wasted time. That’s why we classify temporary email addresses as bad.

If you are seeing lots of temporary email addresses in your mailing lists you might be happy to live with it, or you might want them removed. We can remove them for you, but in the longer term you will be wise to consider why your customers aren’t trusting you enough to give you their real email addresses. It could be the start of some very fruitful and interesting projects for people right through your company.

For ideas about how to get customers to trust you more online, have a look here;

Improving customer relations online this is a simple “12 ways to…” sort of article, but it’s got some good ideas, like having a site that loads quickly and offering live chat.

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Rowland

Written by:

Rowland O'Connor

Tuesday, February 16, 2016
Last Updated: Tuesday, February 16, 2016
READ TIME: 2 MINS